Voice and Visual System
Voice and Visual System
The Florida State University Voice and Visual System guides the language and appearance for all communications from the University.
Please review the Voice and Visual System document thoroughly before beginning design of any Florida State University document, publication, web site, video, branded item or other medium representing The Florida State University. Prior to accessing the graphic assets that accompany this system, be sure you understand the guidelines for their use.
The Florida State University Voice and Visual System is based on a masterbrand strategy. The university's brand takes precedence over other brands within The Florida State University family. This strategy helps to manage and maintain a consistent brand message and visual identify, curtailing the proliferation of signatures and maintaining a consistent and unified branded family relationship. Do not develop new signatures, seals or logos that violate this relationship.
The password-protected graphic assets that accompany the system include The Florida State University seal and seal/wordmark combination and values thread.
"Lockups" — renditions of the university seal and wordmark with college and unit names — have been developed to unify the many aspects of The Florida State University, addressing the university's relationship to its colleges, campuses, institutes, centers, departments and organizations. Additional lockups are available on request.
The graphic assets are password protected and are available only to Florida State University employees with an OMNI username and password. Commercial users of the seal and wordmark must access the files through the Office of University Trademark Licensing.
Web templates based on this System are under development for use throughout the University's web sites. All web designers are asked to use these web templates and this System to ensure uniformity and consistency in the University's web presence.
Monitoring and approval of use of the Voice and Visual System is through University Communications.
This System has been developed to serve the University's needs in communicating consistently and uniformly. It is a living document, and questions and concerns will be addressed as they are received.
Documents that illustrate excellent use of the System will be added to this web site as models.
To address fiscal and environmental sensitivity, please use up supplies of existing materials, stationery, business cards, etc., prior to ordering new materials.
Please send questions, comments or suggestions about the Voice and Visual System to Tony Archer, Director of Creative Services.
This is a living document and is subject to change. Please check back each time you develop new publications and products.